Task Force Members

The Task Force comprises seventeen leaders drawn from the financial, technology. policy. regulatory and international
development communities.


Founder and Chief Executive Officer, Souqalmal

Originally from Mauritius, Ambareen Musa started her first online business, an online property portal for international students in Australia, at the age of 21. Her professional resume includes diverse roles at GE’s financial arm, GE Money in London, working as a consultant at Bain; Company Middle East, and setting up the consulting arm of MasterCard Middle East and Africa. 

Musa launched Souqalmal.com in 2012, the most trusted financial comparison and insurance platform in the UAE, KSA and Bahrain. The company ranked second among Forbes’s “Top 20 Most Disrupting FinTech Startups” in the Middle East.

Most recently, Musa featured on Forbes Middle East’s list of the top Women Behind Middle Eastern Brands;  Arabian Business has also recognized her as one of the “50 Most Influential Women In The insurance platform in the UAE and KSA. Souqalmal.com has been named “Online Business of the Year 2015” and is ranked amongst “Dubai Top 100 SMEs”. Ms. Musa has been awarded “Entrepreneur of the Year” at the “Enterprise Agility Awards 2015” and “Leading Women in Business” at the “DMCC Awards 2016” and has been selected as an “Endeavor Entrepreneur.” Ms. Musa holds an MBA from INSEAD