Gold Alliance Review

Gold Alliance Review

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If you are considering investing in gold and other precious metals, you have likely encountered Gold Alliance.

But how does Gold Alliance stack up against its competitors?

When it comes to investing your hard-earned money in precious metals for retirement, selecting a trustworthy company that can help diversify your portfolio is crucial.

This article will guide you through the features and benefits of choosing Gold Alliance, ensuring you make an informed decision for your financial future.

Before we get started, investing your savings is a serious task. When it comes to adding precious metals to your portfolio, how do you know which companies to trust?

That is why we have researched every company in the industry and selected the very few with the highest customer service standards.

This way you can easily compare the best companies in the business, and choose one that fits your needs and investment goals.

Read the list to see if Gold Alliance passed our strict customer service standards to become one of our top recommendations.


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Like you, countess other investors have been searching for the right company that offers precious metals and this review will examine Gold Alliance to help you determine whether or not you want to work with this company.

What is Gold Alliance?

Gold Alliance was started in 2002 and is managed by a team of precious metal investors with over 85 years of combined experience in the industry.

Gold Alliance is located in Reno, Nevada, and offers precious metals such as common bullion, collectible coins, and silver, and even offers precious metal products that can be used in an IRA investment.

Gold Alliance’s CEO has over 20 years of experience in the financial industry alone. Gold Alliance serves as a precious metals supplier and partners with other companies that specialize as IRA custodians and precious metals storage.

Gold Alliance Review - Homepage

They offer customers access to their Senior Portfolio Management Team, a dedicated Account Executive, investment resources, and portfolio support to help them with storing precious metals, additional purchases, and distributions from their Gold IRA account.

Gold Alliance Leadership Team

Gold Alliance is led by three partners with Joseph Sherman leading as the CEO. Joseph founded the Precious Metals Retail Association and is a member of the Industry Council for Tangible Assets and the National Ethics Association.

Director and partner Kevin Troy have over 15 years of industry experience working previously in the real estate lending sector and at JP Morgan Chase.

Fred Abadi also serves as a director and partner with over 15 years of industry experience working previously at Global VR. Together, the three partners are dedicated to helping customers fulfill their financial goals and to making the process to buy gold and silver easier for customers.

Gold Alliance Leadership Team - Joseph Sherman

Joseph Sherman


Gold Alliance Leadership Team - Kevin Troy

Kevin Troy


Gold Alliance Leadership Team - Fred Abadi

Fred Abadi


Investing with Gold Alliance

If you’re looking to open up a Gold IRA with Gold Alliance, you simply need to open a self-directed IRA and the IRA specialists at Gold Alliance can help you with the setup process. They can help you choose from a selection of precious metals that are approved for Gold IRAs.

They offer free consultations to help guide you through the entire process. Once the account is set up, you can then fund the account with a transfer from an existing IRA, or a rollover from a qualified retirement plan like a 401(k), 403(b), and others.

These IRA specialists can go over the different methods and help you with the paperwork. They’re also there to help you invest in different precious metal products and learn more about the different options available so that you can further diversify your portfolio.

Once you send in your application, you can access your account within 24 hours of Gold Alliance receiving your application. After the account is open, you can roll over or transfer the funds and it will typically take about five business days for your account to be funded. After this point, you can start to make your precious metals purchases.

Gold Alliance Resources

Gold Alliance offers a free guide that can be downloaded and offers information about retirement and investing in gold and silver. It also talks about the benefits and risks of investing in precious metals. Gold Alliance also offers tools where you can track the current and historical prices of gold and silver raw commodities and there are calculators available on the website.

There are also FAQs and articles available that talk about investing in precious metals along with terminology to help new investors learn about precious metal investing and Gold IRAs. In addition, your dedicated account manager can also answer questions that may come up so that you can make a more informed decision.

Is Gold Alliance a Scam?

With the BBB, Gold Alliance maintains a 4.96/5 rating with over 160 reviews and has similar ratings with both Google and Proud Member. Their customer service team is knowledgeable about the different products helping customers in a friendly and informative manner. They've sought to resolve any complaints that Gold Alliance has had in the past with the customers directly.

Does Gold Alliance Have Any Red Flags?

Overall, Gold Alliance is a company that has a knowledgeable and experienced leadership team that strives to maintain a high level of customer care and attention to detail.

They also provide plenty of free resources with new articles, downloads, and videos published regularly to help customers stay up to date on more current investment news and help make more informed decisions on their investment options. While not a red flag, Gold Alliance makes up for the lower maintenance fees by charging a higher markup for their investment products.

It can be a good idea to compare different companies to see the total cost of maintenance fees compared to product markup. With the application process, you can’t fill it out online or over the phone. You have to mail the application to Gold Alliance directly so this may delay the time that your account is set up.

Another disadvantage is that they don’t post any of the prices online. You have to call Gold Alliance to get current pricing information and to place your order.

What Customers Say About Gold Alliance

Most customers discuss the level of professional and friendly customer service that they receive from Gold Alliance. They get a level of personalized service from the dedicated Account Executive that can answer questions and help customers make decisions. The customer feedback talks positively about the Account Executive’s knowledge and the ease of purchase.

Customers generally have a positive experience with their customer service and Gold Alliance is known for their quick replies to customers’ questions. They maintain an A+ Rating with the Better Business Bureau and have positive reviews on many third-party sites. You can also read reviews from existing customers many of them pulled from their Google Business profile.

Features and Benefits of Gold Alliance

One of the biggest benefits of Gold Alliance is having the benefit of choices. Gold Alliance has partnered with three IRA custodians to give customers flexibility in choosing a partner that best meets their needs. 

GoldStar Trust Company has been a popular choice for customers in the US and services customers from all fifty states and manages over 37,500 self-directed IRAs.

Preferred Trust Company has been in service since 2007 and is known for its great customer service and easy-to-understand fees. With over 25 billion dollars in its portfolio, Equity Trust Company is one of the largest IRA custodians in the US and has been helping customers for over thirty years.

Gold Alliance also works with the Delaware Depository in Wilmington as their preferred depository to help secure your IRA's precious metals. They utilize some of the latest security technologies and have a comprehensive insurance plan from Lloyds of London to help secure your assets and provide an added layer of peace of mind.

If you’re using precious metals to fund your IRA, they’re required to be stored at an IRS-approved facility like the Delaware Depository, and the costs of storing your assets are included in the annual fees. Once your assets are stored, you’ll continue to receive quarterly statements that show the current value of the assets and can view your account details online.

When it comes to purchasing gold and other precious metals, Gold Alliance is known for its ease of purchase and quality customer service to help you select the right products. On their website, they clearly label which products are eligible to be used in your Gold IRA.

When it comes to fees, Gold Alliance offers a straightforward fee structure with an annual fee on your account that covers storage, statements, and online account access.

When it comes to purchasing gold and other precious metals for your gold IRA, there aren’t any minimum purchase requirements so you can find something for what you can afford and can grow your account at your own pace.

Another great benefit of Gold Alliance is the access to free resources to help you learn more about investing in gold and other precious metals. You can learn more about gold IRAs and the different reasons you might want to invest in gold compared to other investment options and strategies.

These resources are available free of charge whether or not you’re a customer, so it can be a good idea to check out these resources before investing.

When you do choose to invest with Gold Alliance, you’re assigned a dedicated Account Executive that can help answer your questions and help you with the paperwork needed to set up your portfolio and maintain it.

Gold Alliance Blog

Gold Alliance regularly publishes articles providing up-to-date information on the precious metals market with forecasts and other information to help customers make investment decisions.

They also provide articles about asset strategies to give suggestions on what types of products and investment options to make. The blog posts are written the management team along with guest posts from industry leaders that can provide some insight into investing in the precious metals market.

Non-IRA Precious Metals Investments at Gold Alliance

In addition to IRA-Eligible options, you can purchase gold, palladium, platinum, and silver for your non-retirement investments. They offer common bullion options such as Gold American Eagle coins, Gold Canadian Maple Leaf coins, Platinum British Britannia coins, and more.

You can also purchase gold bars, palladium bars, silver bars, and more. They also have collectible and limited mintage coins for those looking to add coins to a personal collection.

Costs of Investing with Gold Alliance

Gold Alliance charges 180 dollars a year for account fees and covers storage, account maintenance, and statements. Gold Alliance doesn’t require a minimum purchase amount but like other similar companies, you can expect to pay a premium on purchasing gold or silver compared to the current market value.

As with any investment, it is possible that you could also lose money from your investment when selling back your gold or silver.

Selling Precious Metals

From their website, Gold Alliance cannot guarantee precious metal buybacks, but generally approves sales of precious metals back to Gold Alliance at current market values.

If you need to sell your precious metals investment, you can contact your account manager to sell the precious metals back to Gold Alliance.

Final Thoughts

Gold Alliance is one of the many gold and silver investment companies that you can choose from and allow you to choose between one of three IRA custodians for your gold IRA investment.

Gold Alliance offers some of the lowest maintenance fees but does have higher markups on the precious metals that they sell.

When you sell back the precious metals, you’ll be able to sell them at market price, so it may be a good option if you intend to hold the precious metals for a long time.

Overall, Gold Alliance can be a good option if you’re looking to open up a gold IRA, but you should make sure that you check out multiple companies so that you can find the best option for your investment needs.

Remember to read our list of the Top Gold Companies to see if Gold Alliance made the cut.

>> Click HERE to read our Best Precious Metals Investment Companies list <<

Or, if you like what you read about Gold Alliance, you can visit their website below.

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