Thumbnail - Goldco vs. Goldline

Goldco vs Goldline

Disclaimer: Some or all of the companies reported here may provide compensation to us, at no cost to our readers. This is how we keep our reporting free for readers. Compensation and detailed analysis are what determines how companies appear below.

When it comes to precious metal investing, you have no shortage of options.

Indeed, there are plenty of potential investments you can make that can ensure you are putting your money in the best precious metal company possible.

Before we get started, investing your savings is a serious task. When it comes to adding precious metals to your portfolio, how do you know which companies to trust?

That is why we have researched every company in the industry and selected the very few with the highest customer service standards.

This way you can easily compare the best companies in the business, and choose one that fits your needs and investment goals.

Read the list to see if Goldco or Goldline passed our strict customer service standards to become one of our top recommendations.


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However, this massive amount of options can actually work against you and potentially create situations in which you have difficulty making an apples-to-apples comparison between two companies.

Fortunately, we're here to help. As such, here's a direct comparison between two major precious metal companies: Goldco and Goldline.

What is Goldco?

Goldco advertises itself as a "privately owned company" that operates in the Los Angeles area. Their stated goal is to help customers protect their retirement savings. As such, their website lists numerous products and services, including:

  • The opportunity to open a precious metal IRA.
  • The chance to buy gold or silver directly from their website.
  • Goldco only displays gold and silver on their website (for platinum and palladium you need to call the company) and seems to mostly sell a wide selection of coins on their website.

They also offer a slew of resources related to precious metals, including free investor guides and a regularly updated blog that contains a variety of information about precious metals.

Goldco-goldco website home page

Interestingly, while the website doesn't dive straight into the "buy precious metals to protect against financial Armageddon" marketing bend that many precious metal sites lean into, it does clearly have a conservative lean, with two endorsements from Sean Hannity and Chuck Norris. Blog entries also site information from Ben Stein.

This is an important distinction. Transparent information that is grounded in reality is critically important when it comes to these sites, and you need to know that the gold or silver you may buy is based on what is in your interests, not what makes for a good copy that will pull in users.

What is Goldline?

Goldline is another precious metal vendor. According to their website, the company has sold precious metals since the 1960s. It specifically advertises itself as a "fully integrated precious metal vendor" that sells a variety of precious metals, including gold, silver, platinum, palladium, copper bullion, coins, and more. 


The services it offers include:

  • Precious metal IRAs
  • Buying precious metals for investment or collection purposes
  • Automated accumulation programs that allow you to slowly make purchases and accumulate more and more precious metal
  • Goldline has a vast array of charts, news articles, FAQs, and more. This may make the site ideal for precious metal buyers.

Interestingly enough, Goldline also has a conservative connection, with a picture and endorsement from commentator Glenn Beck right at the front of the page. However, the page features more than just an endorsement from Beck: It also features a video endorsement that appears on the "Glen Beck" page of the website.

Goldline International - Homepage

This page is given the same prominence as the main features of the page, which clearly speaks to the importance of Beck in the group's business model. Also given top billing is Carol Roth, an American television commentator, and small business & investing expert.

This becomes more problematic. While celebrity endorsements are one thing, the fact that this website essentially has celebrities running it – and pushing certain products – can be highly problematic. You should make your endorsement decisions based on what is in your best interests. The fact that Goldline gives Glen Beck the same billing as an IRA is somewhat problematic.

What do both of these companies have in common?

There are similarities on each of these companies' pages. For example:

  • Both sell gold and silver, and both sell coins.
  • Both offer IRA products that can help individuals who are looking to retire.
  • Both prominently feature endorsements from conservative commentators.
  • Both offer resources that can help individuals who are looking to learn more about their investment opportunities.

Where do these companies go separate ways?

While these companies each have similarities, there are also multiple areas where they offer different services, programs, or opportunities in which you can find a clear difference, particularly in terms of the comprehensive services offered by each company.

Transparency & qualifications

As noted above, both companies describe who they are, what they do, and the services they attempt to provide their customers. This makes understanding what each company does much easier.

Goldco lists extensive information on their "about me" page, listing who they are and their history. Goldline performs well here, too. Their "Why Goldline" page lists a much a comprehensive array of information. This includes a disclosure book about the agreement, a state addendum, and more. It also lists a link to guides for coin collectors and investors.

Goldline also goes out of its way to list information about the various ways you can buy its products, as well as information on how you can get the product shipped to your home or stored in a third-party location.


Major differences emerge in terms of the resources that each site provides.

Goldco has an email newsletter. It also has a blog that is clearly updated multiple times a week. Finally, it offers a free kit that allows potential investors to get a better understanding of what gold and silver investments are and how you can begin to make these investments. The information in this blog is highly useful.

Goldline also offers an impressive array of resources. It has an entire "more info" section that has a variety of FAQs on how to buy gold, best practices, information, and more. It also has charts for gold, silver, platinum, and palladium, allowing users to check out prices and make applicable comparisons.

For beginners who are interested in investing in gold but not sure how the good news is: They have a glossary of terms that will clearly help newbies. Finally, it also has a blog that contains weekly news.

Reviews & reputation

Both websites use their homepages and other pages within their content to brag about their reviews, and with good reason: Both perform considerably well in the area of customer satisfaction, at least in terms of third-party websites.

Goldco vs Goldline - Trustpilot

First, consider Goldco:

  • Google Business: 4.9 out of 5 stars, 1,623 reviews
  • Consumer Affairs: 4.8 out of 5 stars, 1,489 reviews
  • Better Business Bureau: 4.83 out of 5 stars, 552 reviews, A+ rating, and full accreditation
  • Trustpilot: 4.8 out of 5 stars, 1,118 reviews, 91% 5-star reviews

The Goldco reviews are stunningly uniform. Customers cited Goldco's precious metals specialists and often named specifically who they worked with, noting that the company was extremely helpful, provided excellent information, and was generally extremely easy to work with.

They noted that the buying experience was smooth, that all questions were answered, and that the experience was very positive on the whole. Negative reviews were extremely rare and difficult to find, and although Goldco does have complaints filed against it in the Better Business Bureau section of the website, all complaints are listed as closed with issues resolved.

Next, here's Goldline, whose reviews were still excellent but more problematic.

  • Google Business: 4.9 out of 5 stars, 1,095 reviews
  • Better Business Bureau: 1 out of 5 stars, seven reviews, A+ rating, and full accreditation
  • Trustpilot: 4.9 out of 5 stars, 7,897 reviews

Again, the Goldline reviews were extremely positive. Again, specific individuals were cited and praised as being extremely helpful, friendly, and going above and beyond the call of duty to make life easier for customers. Errors were managed, staff was cited as being extremely patient, and people constantly said that phone calls were returned quickly.

However, the Better Business Bureau reviews are worth noting. All were from 2021 or later, and all were about specific customer service issues. People cited slow service, slow refunds, and duplicate credit charges. Goldline responded to all of these instances and addressed the concerns listed by the customers.

Interestingly, 11 complaints were filed against the business in the past three years, with two in the past 12 months. To be fair, this could happen to any business. All the negative reviews appear to accumulate on the Better Business Bureau website, and it does make you question who provides better support.

Customer support & service

Both companies offer numerous methods of contact that are meant to make it as easy as possible for consumers to connect with them. Goldco offers a phone number, contact form, and an online chatbot that appears to be capable of live responses or getting back to you at a later date.

Likewise, Goldline offers an 800 number, contact form, and Email address. However, it does not have a chatbot. While the success of this chatbot remains to be seen, this is one of the few areas where Goldco seems to have an advantage over Goldline.

However, that advantage is slim, and if you are flexible in how you want to connect with either of these companies, you should be able to communicate with either of them and get a response relatively quickly.

Final verdict

There are quite a few similarities between the two companies. Both sell IRAs and coins for investment, both have a conservative political bent, and both have generally high reviews from customers. It does seem clear that you can't go wrong by using either of these companies.

However, in a head-to-head comparison, it does seem clear that Goldco has a competitive advantage. They seem to be well-regarded by investors, have extremely high reviews, and don't lean too heavily into media endorsements.

To be clear, Goldline is not a bad vendor by any means. But in the important areas - namely trustworthiness and reviews - we found them to be wanting. As such, Goldco is the better bet for your business.

Remember to read out list of the Top Gold Companies.

>> Click HERE to read our Best Precious Metals IRA Companies list <<


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