Hard Assets Alliance Review

Hard Assets Alliance Review

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In the world of precious metals investing, Hard Assets Alliance stands out as a reputable platform offering secure and convenient solutions for purchasing, storing, and selling gold, silver, platinum, and palladium.

With a commitment to transparency and customer satisfaction, this company provides investors with access to a range of investment-grade bullion and coins.

Their innovative approach includes a user-friendly online interface and robust security measures, ensuring peace of mind for investors.

But are they a good choice for gold IRAs?

In this review, we'll delve into the key features, benefits, and potential drawbacks of using Hard Assets Alliance for your precious metal investment needs.

Before we get started, investing your savings is a serious task. When it comes to adding precious metals to your portfolio, how do you know which companies to trust?

That is why we have researched every company in the industry and selected the very few with the highest customer service standards.

This way you can easily compare the best companies in the business, and choose one that fits your needs and investment goals.

Read the list to see if Hard Assets Alliance passed our strict customer service standards to become one of our top recommendations.


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Hard Assets Alliance is a registered smart metals trading club that gives people a reliable place to invest money in precious metals, including silver, gold, palladium, and platinum, through the internet.

About Hard Assets Alliance

A team of scholars established the Hard Assets Alliance to facilitate internet investment in precious metals.

Hard Assets Alliance provides its customers with 100% genuine precious metal investment, unlike other online precious metal investment firms.

As opposed to organizations that only sell virtual metals, Hard Assets Alliance reserves genuine gold in your name when you purchase gold.

When the value of government-issued currencies declines owing to inflation, investors whose wealth is held in precious metals may rest certain that their wealth will stay intact.
In light of historical market collapses, silver and other precious metals are increasingly sought as haven investments.

Hard Assets Alliance Review - Homepage
Hard Assets Alliance About

In contrast to its rivals, Hard Assets Alliance offers its clients a wide range of precious metal portfolios and other investment-related products.

In addition to having over $2.5B in assets today, the hard assets financing industry has a long history of dynamic account management, exceptional client service, and a trustworthy platform.

In today's technological age, clients of Hard asset financing may get first-rate support 24/7 from anywhere in the globe thanks to investments in digital assets via Hard Assets Alliance.
Gold Bullion International, situated in New York, is Hard Assets Alliance's partner to provide its clients with the best possible service.

Hard Assets Alliance app may be downloaded from the Apple App Store or the Google Play Store, allowing users to manage their accounts and make transactions on the go, 24/7. The minimum purchase value is $1,000 plus shipping and storage expenses in and out of the US.

Hard Assets Alliance Products

Products from HAA span precious metals, including gold, silver, palladium, and platinum. You may take advantage of Hard Assets Alliance's many services, including secure precious metal storage, company accounts, and individual accounts.

Hard Assets Alliance - Products


Hard Assets Alliance offers a wide range of gold products to help investors diversify their portfolios. Investors can choose from physical gold coins and bars, such as American Eagle coins, Canadian Maple Leaf coins, and 1-ounce gold bars.

They also have IRA approved gold bars and coins that meet the qualifications for retirement accounts.

In addition, they offer a variety of gold-backed securities, including ETFs, mutual funds, certificates, and gold exchange-traded notes. These products are designed to expose investors to gold price movements without physically owning the metal.

Hard Assets Alliance - Gold

Hard Assets Alliance also offers educational resources to help investors better understand their options when investing in gold.


Hard Assets Alliance offers a wide selection of silver products for those who seek to diversify their investment portfolio and acquire tangible assets. Silver is an affordable option for investors, providing both stability and potential for growth.

Hard Assets Alliance provides a variety of ways to invest in silver, including silver coins, silver bars, silver rounds, and silver bullion. Silver coins are a great way to own a piece of history and a physical asset.

HAA products - Silver

Silver coins include American Silver Eagles, Canadian Silver Maple Leafs, Australian Silver Kangaroos, and more.

Silver bars are an easy way to own a large amount of silver at once, with most bars typically containing 1,000 ounces of silver each. Silver rounds are popular among investors and collectors, as they come in many sizes and designs, ranging from generic strategies to themed designs.

Silver bullion is a great choice for those looking to own large amounts of silver without the premium associated with coins. Hard Assets Alliance offers all of these silver products at competitive prices and is ready to help you make the best investment decisions.


You may purchase platinum of up to 0.995% purity for about $1,105 per ounce. Platinum is not available in monetary form and must be purchased in ounce quantities.

HAA Products - Platinum Bars


Similar to platinum, palladium coins are unavailable. The average price of an ounce of palladium is $2,430. Palladium's ongoing growth in demand may be attributed to its application in catalytic converters for fuel-powered vehicles.

HAA Product - Palladium Bars

Types of Accounts

Precious Metals Standard Accounts, Individual Retirement Accounts (IRAs), Business Accounts, Metal Streams Automatic Investments, and Estate & Trust Accounts are some specialized account types offered by Hard Assets Alliance.

Customers who want to put away money for retirement in the future can open an IRA account. Those not corporations who wish to participate in the precious metals portfolio may do so via the usual individual accounts.

Hard Assets Alliance - Create Account

Companies and investors that want to make large purchases of precious metals as raw materials or for trading purposes can benefit from opening a business account.

A prudent investor may also opt to store their precious metals in a trust or estate account for posterity. HAA's vaulting partners in the US, UK, and EU ensure the security of these future investments.

The website's solutions menu has a drop-down option labeled "accounts" that leads to several account management choices.

A user will sign up for an account after deciding which kind of account best suits their needs. Per US laws and regulations, they will verify a few essentials. Know your customer parameters when you join up. Once that is done, the shopper will have full access to the market.

Benefits of Investing with Hard Assets Alliance

Hard Assets Alliance operates as a precious metals dealer and storage facility. The firm advertises its capacity to stabilize assets cheaply and diversify client portfolios.

1. It's Powered by GBI

Gold Bullion International (GBI) is an established, reliable company. Launched in 2009, the firm specializes in meeting the demands of a wide variety of customers in the wealth management industry. This proves that GBI is a reliable system and the fact that HAA is built on it is an excellent source of comfort.

2. Real Precious Metals

When you buy precious metals from the vast majority of gold IRA providers in the globe, all you get is a bunch of legal documentation. The genuine thing? HAA is the greatest option for those who would rather keep their money in physical gold since the firm solely handles such investments.

They may deliver metals to your front door if you like. They also provide the option of paying to have their physical vaults store your valuables.

3. Fast and Simple to Implement

No special knowledge is required to purchase or sell at HAA or even to access their vaults since they employ the SmartMetals platform, which has been granted a patent.


It's possible that, at first glance, the firm is ideal. But that's because there aren't many evaluations, so it's hard to draw any firm conclusions. However, the corporation has still been the target of some criticism, some of which has been very pointed and has to do with essential matters such as:

1. Lack of Educational Materials

One aspect of their service that could potentially be improved upon is the inclusion of more educational resources and tools for investors. While they offer a comprehensive range of precious metals products and services, including storage and shipping options, there could be a greater emphasis on providing educational materials such as articles, guides, and webinars to help investors make informed decisions.

These resources could cover topics like market trends, risk management strategies, and portfolio diversification techniques. By expanding their educational offerings, Hard Assets Alliance can further empower their clients with the knowledge and understanding necessary to navigate the complex world of precious metals investing confidently.

2. Too Many Moving Parts

There are so many groups engaged that it would be impossible to pinpoint responsibility if something went wrong. In addition, not even these businesses deal with the bulk of their trade on their own.

HAA depends extensively on other systems. When putting this into context, you should know that you're working with businesses keen on bringing in help from far and wide.

It's strange that, despite the apparent competence of those managing the IRAs at Hard Assets Alliance, much of the company's essential operations have been outsourced.

3. It's Not as Affordable as You May Have Thought

Taking their listed pricing as being firm, you may conclude that they are one of the most budget-friendly IRA providers. However, customer feedback suggests that may not be completely accurate.

From the feedback is that this firm may have charged too much shipping and handling rates and other extra costs.

This further proves that the business could work on its efforts to be more transparent.

4. Their Customer Service

The customer service of Hard Assets Alliance, as evidenced by their website, is known for its attention to detail. They prioritize customer satisfaction and have created a platform that is user-friendly and informative. With a dedicated support team, they ensure that clients receive prompt and personalized assistance for their precious metals investment needs. Of course, they could be better as on online review mentioned that initially, they are good at fielding your questions, but as your relationship progresses, they may struggle.


It's worth emphasizing that Hard Assets Alliance is not a dealer but rather a marketplace. That's why shopping around when investing in precious metals is essential since you might end up with a completely different dealer than you expected.

To your advantage, if you decide to shop for precious metals here, you'll have your pick of numerous different vendors. They compete with one another by placing bids on specific orders and offering the lowest possible prices to win over clients. This, however, does not imply that the prices you see here are the lowest you can find.

Hard Assets Alliance - Price

Precious metals prices have a firm foundation and that much is true. Dealers need a profit margin and markup in the price is one way to achieve this. Dealers in the market probably coordinate to establish a floor price for their transactions.

Unfortunately, you will not be charged the going rate in the Hard Assets Alliance exchange. Fortunately, the markup isn't as severe as was feared. Competition from bids helps keep markup low, although not as low as would be ideal.

Exactly how much money can you count on spending? You'll pay roughly 3% more than the spot price for each ounce of metal you purchase, with the premium decreasing for each quantity. This is hardly the largest markup you'll see at a dealer, but it's also not the lowest.

It's essential to remember that the actual cost of metals transactions involves more than simply the initial outlay of cash. For instance, if you have an individual retirement account (IRA), you'll need to pay annual fees for both maintenance and storage. Before purchasing anything from this marketplace, you should calculate the total cost.

Storage Options & Shipping

Hard Assets Alliance (HAA) offers a variety of storage and shipping options for its clients. HAA offers domestic and international storage solutions for those looking to store their precious metals. Clients can keep their physical gold, silver, and platinum bullion in secure vaults in the United States, Canada, or Switzerland, depending on their preference.

Hard Assets Alliance - Storage Options & Shipping

HAA also provides services for those looking to ship their precious metals. Clients can choose from FedEx, UPS, or USPS, depending on their budget and needs. HAA works with all three companies to ensure your assets' safe and secure delivery. They also offer full insurance coverage for any shipment, so you can rest assured that your investment is protected.

HAA also offers an array of shipping options for clients who want their assets shipped overseas. They provide complete tracking and monitoring of shipments and they handle all the necessary paperwork and documentation for successful international transactions.

The price of storage is determined as follows:

  • The yearly growth rate for gold: 0.7%
  • Platinum: 0.6% per year
  • Palladium: 0.7% per year
  • The average annual growth rate for silver production: is 0.8%

Although these are the base rates, they note that large accounts may qualify for discounts. If you invest over $1,000,000, you may store your gold for as little as 0.5% each year.

Those who use their storage alternatives charge a minimum of $5 per month per account; however, if you sign up for their automatic investing account, MetalStream, you won't have to pay this price.

Actual ownership and online access are both made possible by HAA. At any time, owners may choose to have their precious metals sent to them from HAA's vault storage option or sell them for cash.

Hard Assets Alliance provides a range of storage and shipping options to meet their clients' needs. Whether you're looking for secure vault storage in the US, Canada, or Switzerland, shipping domestically or internationally, or need assistance handling all the paperwork and documentation, HAA has you covered.

Final Thoughts

Hard Assets Alliance is a government-licensed and -regulated precious metals assets custodian.

Customers who make metal purchases can pay extra to have their purchases sent to them or their metals held in a secure facility. Customers may sell assets whenever they choose since they have 24/7 online access to their accounts.

In many cases, HAA's services may be helpful; thus, the company isn't a scam. However, more effective and affordable options are available, such as the ones that made our list of the top precious metals companies.

Remember to read our list of the Top Gold Companies to see if Hard Assets Alliance made the cut.

>> Click HERE to read our Best Precious Metals Investment Companies list <<

Or, if you like what you read about Hard Assets Alliance, you can visit their website below.

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