Swiss America Review

Swiss America Review

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Swiss America, an investment firm established in 1982, has carved a niche for itself by specializing in U.S. gold and silver coins.

Over the decades, the company has diligently worked to diversify its clients' portfolios, enhancing liquidity, safety, profit potential, and the privacy of ownership through investments in these precious metals.

The company's journey began humbly, with Chairman Craig R. Smith founding Swiss America from his home with just $50. Since then, Swiss America has grown into one of the most prominent and respected firms in the industry, as highlighted on their website.

Swiss America advocates for physical gold ownership, asserting that it provides investors with a robust financial foundation, regardless of economic conditions. They emphasize that gold should be considered a form of wealth insurance, safeguarding investors' assets against market volatility.

Continue reading to discover more about Swiss America's unique approach to investment and how it could benefit your financial strategy.

Before we get started, investing your savings is a serious task. When it comes to adding precious metals to your portfolio, how do you know which companies to trust?

That is why we have researched every company in the industry and selected the very few with the highest customer service standards.

This way you can easily compare the best companies in the business, and choose one that fits your needs and investment goals.

Read the list to see if Swiss America passed our strict customer service standards to become one of our top recommendations.


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According to the website, Swiss America has earned its name as a Gold Thought Leader over the last three decades.

As go-to gold experts, they are prepared to explore the tough aspects of the industry, such as market valuations, the deficit, and America's financial health. This is why the company focuses on featuring insightful articles to inform and enlighten investors and help them protect their financial investments.

Swiss America states that they are passionate about gold ownership and helping clients achieve their financial goals. The company further says that you will receive support every step of the way.

Once you decide to work with them, all the small details will be handled by a representative who will work to give you the best recommendations based on your goals and needs.

Swiss America Review - Homepage

Swiss America Products

Choosing the best company for your precious metal needs is essential. This often means finding a dealer that offers a diverse set of products to choose from. On Swiss America's website, investors will find gold coins, silver coins, and gold bullion.

Swiss America Review - Products - Gold Coins, Silver Coins & Gold Bullion

While Swiss America has a great range of gold and silver, the company is still lacking in precious metals overall. Additionally, it doesn't appear as if they have an inventory page. For this reason, it's difficult to see how much inventory is available.

Opening an Account at Swiss America

To purchase precious metals with Swiss America, you will need to open an account. Your account representative will handle the details to help you get started. Once your funds are transferred, the gold or silver coins you choose will essentially be "locked-in" at the market price and shipped to you via registered, insured U.S. mail.

Once your coins arrive, you will be able to track the performance of your portfolio online by visiting This enables you to request a periodic portfolio evaluation.

Once you decide to liquidate, all you need to do is forward your coins to Swiss America using insured mail. Swiss America will liquidate your coins and your funds will be sent to you as soon as possible.

Creating a free Swiss America account also comes with benefits. According to Swiss America, account holders will receive several benefits, including:

  • Realtime portfolio tracking
  • Realtime trade tracking
  • Account notifications
  • A detailed history of trades
  • Personalized portfolio review
  • Access to Swiss America's archives
  • Liquidation quote service
  • Automated Coin identifier
  • Automated portfolio suggestions.

You can create an account by clicking the link on the website and your account will be created instantly.

Does Swiss America Offer a Precious Metals IRA?

Unfortunately, Swiss America does not offer a precious metals IRA to its customers. On the website, there is a section for IRA accounts. However, Swiss America is merely sharing information about the benefits of opening a gold IRA.

If you're interested in a precious metals IRA for your retirement portfolio, you will need to consider another company for your needs.

Refund Policy

At this time, the website does not provide any details on a refund policy for products on its website. For this reason, it is difficult to tell whether the company has a favorable refund policy or not. The best option is to speak with a customer service representative to get information about their policy. Be sure to get this information in writing.

Customer Service Contact Information

Swiss America provides a few ways to contact them if you have a question or concern. You can call them toll-free at 800-289-2646. They also provide another phone number which is 602-788-4653. You can also fax them at 602-788-8944.

You can also contact them via email. Swiss America's customer service email is


One of the things that stands out about Swiss America is that the company offers extensive educational resources. The company prides itself on delivering knowledge to investors to help them make the most informed financial decisions. Let's take a look at some of the educational resources you can find on their website.

Numismatics: Swiss America provides details on the U.S. Numismatic coin basics. They essentially share information about major factors that determine its value like scarcity, condition, supply, and more.

Gold/Silver IRAs: Investors can also find information about the common types of retirement plans like a traditional IRA, Roth IRA, and 401(k).

Precious Metals: Swiss America discusses some of the gold, silver, and platinum bullion golds you can choose when shopping with them. They sell coins from many other countries like Argentina, the Cayman Islands, Brazil, Australia, Chile, China, and so much more.

History of Gold: Learning about the history of gold is especially important for new investors who haven't dived into the industry yet. Swiss America provides extensive information on how gold came about and why it is so valuable today.

Free Resources: Swiss America offers a variety of educational resources like an inflation report, real money perspectives, the silver report, and so much more.

Compared to other precious metal dealers, Swiss America offers some of the best knowledge surrounding the precious metals industry. Whether you're a new or seasoned investor, you'll appreciate the information that the company has to offer.


While Swiss America has been operating since 1982, the company does not have many reviews. Even more, Swiss America only manages an average rating online. 

On Yelp, Swiss America has 3/5 stars with a total of 7 reviews. Let's take a look at what customers have had to say about the company:

Swiss America Trading corporation-Review

Positive Reviews

In one recent review from a customer, they stated that Swiss America was helpful courteous, and fulfilled their order as expected. Additionally, they said that the representative that they worked with was patient during their learning curve of how the transaction works.

Another customer said that Swiss America is a great company to do business with. The representative that the customer worked with was knowledgeable and helpful. They further stated that the representative took their time to educate them through every step of the process.

Average Reviews

One customer gave a review in full detail outlining their experience. The customer did not go into detail about their original complaint but provided a follow-up.

Upon first working with Swiss America, the customer had a poor experience with a representative at the company. However, the customer was able to speak to a senior partner who listened to the customer's complaint tentatively.

The senior partner apologized for the issue and followed up on everything he said he would. The customer specifically stated that they were satisfied with the response they received to their complaint.

However, the customer stated that the overall experience with Swiss America wasn't great due to poor customer service.

Poor Reviews

Swiss America has garnered several negative reviews from customers. One customer claimed that the company is great to work with until it is time to trade in your gold. According to the customer, Swiss America will attempt to keep the gold and the money.

The particular representative that this customer worked with wasn't as transparent once it was time to sell. The customer said that the representative gave them a price for the coins rather than the numismatic value, shredding almost 50% of the customer's profits.

Another customer said that Swiss America's collector coins have very high premiums and take years to recover your investment. It is unclear whether this was due to choosing a poor-performing coin or another reason.

It's worth noting that someone from Swiss America did take the time to respond to most reviews. However, the response to one of the reviews did come off as more hostile than professional.

Our Rating

Swiss America Pros & Cons

Here is a look at a few key pros and cons of working with Swiss America:

  • Pro: Product Variety

Swiss America appears to have a great product variety when it comes to gold, silver, and platinum. If you're an investor specifically looking for these types of precious metals, Swiss America is likely to have what you need.

  • Pro: Extensive Education

Swiss America is committed to providing investors with education and this is reflected in their educational resources. Compared to competitors, Swiss America provides a wealth of knowledge to arm investors with what they need to make the best investment decisions.

  • Con: No Inventory Page

One downside of Swiss America is that they don't have a dedicated inventory page to see what products they have available. The company states that they sell gold or silver but no instructions on how to buy it.

It appears that you will need to call a representative and coordinate with them to see what's in stock and begin your purchase. This process feels a bit more time-consuming than most.

  • Con: No IRA Option

If you're looking for a precious metal IRA, Swiss America isn't your best choice. On first appearance, it seems as if they offer a precious metals IRA. But the company only provides information about IRA accounts for its clients.

  • Con: The website is Difficult to Navigate

Another thing to consider is that the website is quite difficult to navigate. More specifically, the website feels a bit dated, giving a more unprofessional appearance.

There is no strong hierarchy of information and in some ways, the website feels too crowded. If you're hoping for a more intuitive site experience, you may find Swiss America's website to be a challenge.

  • Con: Lack of Reviews

Swiss America has been operating for quite a while. Unfortunately, the company hardly has any reviews online. Of the few reviews you can find, most of them are average with a few customers having serious complaints.

As a result, Swiss America doesn't appear to be as reputable. At the very least, many other companies have been in business for years and have built a solid reputation for success.

  • Con: Website is Lacking Details

Overall, Swiss America is lacking some important details that make it difficult to make a decision. As stated previously, there is no clear information on what products they offer, what's available, and how much it costs.

Moreover, there are no clear details about the shipping policy, such as how long shipping will take and how much shipping costs. Additionally, there is no information on a return policy.

Swiss America appears to focus a lot on education while failing to discuss the policies and procedures that they have in place when it comes to doing business with them. With that said, you must talk with a representative and get all of the policies and procedures in writing for your records.

Swiss America: Final Thoughts

Swiss America is a precious metals dealer operating since 1982. The company offers gold, silver, and platinum precious metals for investors and collectors. Swiss America is dedicated to educating clients and providing them with the support they need to make the best financial decisions.

It's important to keep in mind that Swiss America doesn't have many reviews. This makes it difficult to see whether this is a company worth working with.

Of the few reviews that were found online, the company was only able to manage an average score. For this reason, it's essential to conduct your research to ensure that Swiss America is right for you.

Remember to read out list of the Top Gold Companies to see if Swiss America made the cut.

>> Click HERE to read our Best Precious Metals Investment Companies list <<

Or, if you like what you read about Swiss America, you can visit their website below.

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